Most of us have been exposed to the “sunshine, lollipops and rainbows” advertising for the latest drug to cure the ailment you didn’t know you had until now. Just as you are ready to call your doctor for an appointment to get a prescription to treat your newly diagnosed (by you) moderate to severe something or other you hear the words, “this drug is not for everyone, consult your doctor before trying it.” You nod your head in agreement while softly saying to the TV, “that’s what I am doing, I’m just on hold.” The commercial continues to show happy people free of the symptoms of moderate to severe something or other and you think to yourself, that could be me. Then the voice of doom begins the rundown of serious and possibly fatal side effects. Your mouth drops open as the “sunshine, lollipops and rainbows” ad turns into a warning of the coming apocalypse.
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